But it is the fight that inspired me to write today. Over the past several seasons, NASCAR's policy has been severely punishing drivers involved in fights and overall trying to prevent them from happening. But at the beginning of the 2010 season, NASCAR instituted a new policy that has come to be known as "Have at it, Boys!", meaning that the reigns were going to be loosened a bit and the drivers could show some personality without fear of being fined money or points. The drivers have taken that to heart this season which was evident by the "altercation" between Jeff Burton and Jeff Gordon in Sunday's race at Texas.
Fights like the one Sunday truly serve to increase interest in the sport. For example, I had a fellow student in one of my classes tell me today that while he hardly ever watches NASCAR, he watched all the highlights from Sunday's race on SportsCenter because he saw the fight and wanted to know more about the race. While this Sunday's race was a minor example of how fights can increase awareness of the sport, it was a fight in the late 70's that catapulted NASCAR into the national awareness.
The year is 1979 and CBS has signed a contract with NASCAR to air the Daytona 500 live flag-to-flag for the first time. For the first time in history, all of America would have access to the still largely Southern sport of NASCAR. The situation got even better for NASCAR when nearly the entire East coast was hit by a huge blizzard that left many people stuck in their homes with only one thing to do......watch TV. This, in the end, gave CBS huge ratings for the race and made alot of people tune in for the race who may not have otherwise; and what they saw was NASCAR history.
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| Cale Yarborough and Donnie Allison fight at the conclusion of the 1979 Daytona 500. |
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| Donnie Allison |
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| Cale Yarborough |
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| Cale Yarborough and Donnie Allison fight at the conclusion of the 1979 Daytona 500. |
(Video of the final lap and fight can be seen be clicking this link!)
So will the Burton/Gordon fight have the same effect and revitalize some interest in NASCAR? While the circumstances are not the same as in '79, the effects have really yet to be seen for this fight. NASCAR has fought sagging attendance and TV ratings for several seasons at this point. But if the races can continue to be as entertaining as Texas (and if the drivers continue to let their personalities show), attendance and ratings should BOTH go up!
Let me know what YOU think:
Should fighting be a commonly accepted thing in NASCAR or any other sport?
Should those fights be used for publicity?




